Sears
The Client: Sears, a mid-market American chain of retail/department stores, focused on apparel, home appliances/hardware, jewelry, lawn & garden supplies, office supplies, electronics, and sporting goods. Sears operates approximately 3,900 retail locations across North America.
The Challenge: Sears was looking to expand their product mix with automotive accessories, and required integrated systems for supply chain management, and a stand-alone marketing campaign with specific goals pursuant to new demographics and marketing channels.
The Solution: CPI created a dynamic supply chain management system for Sears that was easily integrated into their existing systems and all appropriate market sector suppliers and distributors. Furthermore, CPI consulted Sears on the marketing campaign, leveraging online marketing expertise and past successes to create a dynamic and multifaceted online marketing campaign with new, market specific branding, messaging, and aesthetics, alongside technical development and deployment.
The Results: Sears successfully integrated their new supply chain management solutions into their operations with no down time in productivity. The online marketing campaign allowed Sears to penetrate into a new market with success, and establish itself as a market disruptor with bold messaging and an aggressive campaign.
Categories: Industry - Retail, Services - Innovation Consulting
